Eight years of Viaminnet

Viaminnet Sustainable Fashion Jewellery
Our first Feathers

Eight years ago…

We opened our boutique in Punavuori, Helsinki on the 14th of February 2014. We’ve come a long way since our first tiny store on Uudenmaankatu, and the journey has been filled with both highs and lows, as well as memorable successes.

Along the years we have grown a large network of retailers in Finland, Estonia, Japan and Faroe Islands, appeared on morning TV discussing our Suomi Areena partnership in 2019, successfully launched our online store, collaborated with multiple charity organizations, and sold our jewellery at our annual pop up-store at the Helsinki-Vantaa airport. On top of that you may have seen us published on Korean Marie Claire, and on the website of Vogue Japan.


Collaboration with Women’s Bank to support women living in poverty


Today, we continue to design accessories that are comfortable to wear and have been made respecting the environment and our employees. All of our designs are inspired by the beauty of nature as well as the strong people we create them for.


Our SADE collection is inspired by waterfalls


We are grateful for the past eight years, and we look forward to seeing what the future will bring. Thank you for being a part of our journey and success, and remember, #showyourfeathers.



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