BRAND

DESIGN PHILOSOPHY

We make beautiful, unique and eye-catching pieces that are extremely light and comfortable to wear. Our jewellery is perfect for upgrading your style for special occasions, or simply transforming your everyday style without updating your whole wardrobe. We create affordable luxury for all women.

Our design aesthetics are clean, simple and beautiful like the Nordic nature where our inspiration comes from.

We design for women who have the courage to be seen and for women who need encouragement to be seen.

SUSTAINABLE PRODUCTION

All of our products are designed and handmade in Finland using premium quality Nordic and Italian leather, which are ideal for larger pieces, as they keep them light.

We design with the aim to create as little waste as possible. While cutting the material for Viaminnet’s accessories and jewellery, we set excess pieces aside for new products.

In our studio in the heart of Helsinki, we are able to create unique pieces or series upon request. Do not hesitate to contact us if you have any questions, we would love to hear from you.

GIVE BACK

From the start it has been important for Viaminnet to do good and give something back. We apply it by employing people who struggle with finding employment elsewhere. Today Viaminnet’s earrings are assembled and packed at the Iiris Pro centre in Helsinki, which is a centre for people with disabilities or disadvantages in life, and immigrants who would have a hard time finding employment elsewhere.

DESIGNER

I’m a lover of big and bold earrings. But they must be comfortable to wear.

While travelling abroad, I saw a brooch made of leather.

That was my Eureka moment.

I discovered that I can make extremely light and beautiful jewellery out of leather. I love to wear big eye-catching jewellery, but always found them too heavy for everyday use.

I knew I had found my calling – a calling where I could combine my design skills, my creativity and my entrepreneurial spirit.

Viaminnet was born as a start-up in a garage outside of Helsinki in 2014.

Viaminnet’s eye-catching, light, leather jewellery was well received by customers, stylists and influencers from day one. They are now made in the heart of Helsinki and sold in Finland and worldwide.

My philosophy is that everyone should be free to find and practise their own calling. For each their own. Embracing diversity. Supporting each other. We support others by working with the Iiris Pro centre.

Viaminnet is jewellery for all women.

Show your feathers.

Minna Muhonen
Designer, Founder
Viaminnet Oy