BRAND

DESIGN PHILOSOPHY

We make beautiful, unique and eye-catching pieces that are extremely light and comfortable to wear. Our jewellery is perfect if you need to upgrade your style on special occasions or just want to transform your everyday style, without changing your whole wardrobe. We create affordable luxury for all women.

The design aesthetics are clean, simple and beautiful like the Nordic nature, where our inspiration comes from.

We design for women who have the courage to be seen and for women who need encouragement to bee seen.

SUSTAINABLE PRODUCTION

Everything is designed and handmade in Finland using premium quality Nordic and Italian leather, which is ideal for larger pieces, because it keeps them light.

We design with the aim to create as little waste as possible. While cutting the material for Viaminnet’s accessories and jewellery, we set excess pieces aside for new products.

In our studio in the heart of Helsinki, we are able to create unique pieces or series, upon request. Please, contact us, if you have any questions, we would love to hear from you.

GIVE BACK

From the start it has been important for Viaminnet to do good and give something back. We apply it by employing people who struggle with finding employment elsewhere. Today Viaminnet’s earrings are assembled and packed at Iiris centre in Helsinki, which is a centre for people with disabilities or disadvantages in life, who would have a hard time finding employment elsewhere.

DESIGNER

While travelling abroad, I saw a brooch made from leather.

That was my Eureka moment.

I discovered that I can make extremely light and beautiful jewellery of leather. I love to wear big eye-catching jewellery, but always found them too heavy to use.

I knew I’d found my calling – a calling where I could combine my design skills, my creativity and my entrepreneurial spirit.

Viaminnet was born as a start-up in a garage outside Helsinki in 2014.

Viaminnet’s eye-catching light, leather jewellery went down well with both customers, stylists and influencers from day one. It’s now made in the heart of Helsinki and sold in Finland and worldwide.

If I can do it, so can you. My philosophy is that everyone should be free to find and practise their own calling. Each in their own way. Accepting difference. Supporting each other. We support others by working with Iiris centre.

Viaminnet is jewellery for all women.

Show your feathers.

Minna Muhonen
Designer, Founder
Viaminnet Oy