While travelling abroad, I saw flower jewellery made from leather.
That was my Eureka moment.
I knew I’d found my calling – a calling where I could combine my craft skills, my creativity and my entrepreneurial spirit.
Viaminnet was born as a start-up in a garage in Tuusula in 2014.
Viaminnet’s light, leather jewellery went down well from day one. It’s now made in Kruununhaka in Helsinki and sold in Finland and worldwide. My aim is to build an international design brand.
If I can do it, so can you. My philosophy is that everyone should be free to find and practise their own calling. Each in their own way. Accepting difference. Supporting each other. Viaminnet is jewellery for strong women.
Show your feathers.