ART AS FASHION

Translating art into accessory

Viaminnet x Lotta Sirén collaboration brings together the artistic vision of the abstract painter Lotta Sirén and the timeless elegance of Viaminnet jewellery. Lotta Sirén designed the colour scheme and patterns of the accessories and hand-painted them on premium leather at her studio. The paintings were then turned into wearable art by Minna Muhonen who hand-made them into unique earrings. Matching and pairing the asymmetrical, one-of-a-kind patterns was a task of its own, and required careful evaluation and eye for aesthetics. Each earring is unique, just like you.

“I found out that we have very similar values.”

“I was happy when Viaminnet asked me if I would be interested to collaborate with them. As I was researching the company, I found out that we have very similar values. We both want to be sustainable and we want to help others, which felt like a good fit”.

Lotta Sirén, The Artist

“Our accessories are fun and lovely to wear…”

“There’s joy and playfulness in Lotta’s art which we also want to keep in all our work. Our accessories are fun and lovely to wear and they shouldn’t be taken too seriously. At the same time, they are empowering, and we saw the same spirit in Lotta’s work”.

Minna Muhonen, Designer and Founder of Viaminnet

“I like to challenge myself…”

“I like to challenge myself and try new things. That’s the reason I like abstract art specifically. I’m self-taught and no one has told me how art is supposed to be made or how I’m supposed to paint. I try new things and new techniques daily, and in this collaboration I have been able to use that creativity”.

Lotta Sirén, The Artist

“The use of leather paint was new for both of us.”

“The collaboration started from selecting leather as the material for the earrings, or as the canvas for Lotta’s paintings. The use of leather paint was new for both of us. We asked Lotta to select the suitable colours for her to use and we went along with them. She was given carte blanche with the leather canvases”.

Minna Muhonen, Designer and Founder of Viaminnet

ART 

The collection’s abstract art is full of compelling movement with dramatic and simplistic silhouettes. The colour scheme captures hues of warm and earthy tones and the contrast of black and white with a spark of gold.

Cosy Autumn

Making My Mark

Keep It Simple

Cute Is In

Abstract Glamour

Keep Dreaming

COLLECTION

Each earring is a unique,piece of art, just like you. The earrings are made of hand-painted, premium Italian goat leather.

Cozy Autumn

September Sun

FIND YOURS

Keep It Simple

Magnetic

FIND YOURS

Abstract Glamour

Allure

FIND YOURS

Making My Mark

Modern

FIND YOURS

Cute Is In

Spark of Joy

FIND YOURS

Keep Dreaming

Explorer

FIND YOURS

Cozy Autumn

Autumn Tree

FIND YOURS

Keep It Simple

Spotted

FIND YOURS

Abstract Glamour

Divine

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Making My Mark

Statement

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Cute Is In

Rosy Dream

FIND YOURS

Keep Dreaming

Stargazing

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Cozy Autumn

Rush of Red

FIND YOURS

Keep It Simple

Arches

FIND YOURS

Abstract Glamour

Hypnose

FIND YOURS

Making My Mark

Daring

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Cute Is In

Pink Silhouette

FIND YOURS

Keep Dreaming

Eternal Optimist

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Cozy Autumn

Golden Hour

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Keep It Simple

Simplistic

FIND YOURS

Abstract Glamour

Dazzle

FIND YOURS

Making My Mark

Rebel

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Cute Is In

Loveliest Smile

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Keep Dreaming

Happiness

FIND YOURS